Gallup's research design coupled with the award-winning Medallia platform makes customer experience improvement a systematic, organisation-wide effort. Gallup will work with Burberry to gather feedback from every customer at every touchpoint, and then embed the data across the organization. Gallup's system doesn't just give employees the insight they need, but guides them to take the actions required to improve.
The voice of your customer on one platform: the easy-to-use reporting platform gathers the voice of the customer from every one of Burberry's touchpoints -- starting online, with the potential to include phone, SMS and social media -- giving you a unified view of the customer experience across your entire organisation and the store networks across the globe.
Tailored to everyone in your organisation: the single source for customer feedback engages your whole organisation by making feedback relevant. The system tailors insights and facilitated actions to the day-to-day reality of your organisation -- from the C-suite to the front line -- so they turn to the reporting platform as regularly as their morning cup of coffee.
In real time: the online analytical processing (OLAP) engine enables Burberry to easily create custom queries on Customer Experience data -- even with millions of records -- and see the results within one second.
The result: Burberry staff across the organisation will become highly engaged in improving the customer experience.
Watch the following videos that highlight how Gallup will work with Burberry to gather customer feedback and provide key constituents across Burberry real-time access to this valuable information.
[NOTE: SOME/ALL OF THE FOLLOWING VIDEOS MIGHT BE INCLUDED IN THE SITE]
Top photo © Burberry