Capturing the ever-changing input from Social Media sites such as Twitter, Facebook and Sina Weibo as well as other frequently used sites such as TripAdvisor, Yelp and Google is vital in today's social world to ensure action can be taken to close the loop with individual customers in a timely manner.
Gallup and the Medallia platform provide native support for advanced social, text and predictive analytics. This generates insights from reviews and social sites, finds root causes hidden in text, and prioritizes action based on what will generate the greatest improvement.
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Top photo © Burberry